It is an Irish flag-bearer in the global alcohol-drinks industry. A little piece of home for the Diaspora. Synonymous to other symbols of Irish-ism such as the Harp, the Shamrock, the High Cross and many others. For the first time in 6 years, Guinness has recorded a growth domestic sales for the second half of 2014.
Diageo Ireland announced the 1% growth in Irish sales for the distinguished brand as part of it’s review of the second half of 2014 for all drinks brands under it’s domain. The increase in sales of Guiness in Ireland has been but down primarily to marketing campaigns for the brand, according to David Smith, Country Director of Diageo Ireland.