6 Tips on how to use LinkedIn to change careers

Posted by | June 16, 2015 | Uncategorized | No Comments

LinkedIn is the most used social network by DC insiders, with 79 percent of respondents using it.
It’s tempting to create a broad profile that makes you look qualified for both the job you have and the one you want, or for a variety of new functions, industries or roles. Focus your profile on your new career direction, just as you’ve tailored your résumés to specific jobs. In both cases, you highlight your most relevant experiences and minimise or omit the rest.
Headline
LinkedIn auto-populates this field with your current position, but don’t let it. Instead, use the 120 characters to write your own eye-catching headline.Why is this so important? If I’m searching for someone like you on LinkedIn, my search results will reveal only your name and headline – and I could easily overlook you. But if you write an irresistible headline, I’ll take the time to click to your entire profile. Check to see how distinctive your headline is by searching LinkedIn for people doing your job.
Summary
Now that your headline has attracted the right people, keep them reading. Tell a compelling story and write it in the first person. Unlike the headline, your LinkedIn summary gives you much more space (up to 2,000 characters) to highlight past accomplishments and connect them to what you want to do next. This is especially important if you’ve changed careers before.
Experience
Tailor each of the positions in your experience section. Continue to write in the first person to provide continuity with your first-person summary.
Accomplishments
Focus on accomplishments not responsibilities, as you would in any résumé or profile. But highlight only the accomplishments most relevant to the new type of work you’re seeking.
Recommendations
As with any LinkedIn profile, sparingly add recommendations to selected positions – the ones most relevant to the new type of work you’re seeking. Invite one or two people to recommend you. And don’t hesitate to direct their testimonials; you’ll make it easier and faster for them, and more effective for you. Tell them exactly the type of positions you’re now targeting and the skills you’d like them to highlight.
Images and media samples
Again, as with any LinkedIn profile, use images and media samples to draw attention to your most impressive accomplishments. Add them only to the positions you want your new profile readers to focus on.

See the full article in the Irish Times. For a full list of our available jobs, please visit www.clsrecruitment.ie

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